Campaign: The Cs of Social Media

Welcome to Episode 13 of The Cs of Social Media: Campaign. So far we’ve covered Concept, Context, Curation, Contributors, Creativity and Channel. We’ve also explored Calendar, Consistency, Content, Community, Conversation and Crisis. Today, we’ll delve into the basics of social media marketing and promotional campaigns. I’ve developed 5 Ps to help you. They are: Purpose, People,[…]