I recently commented on a friend’s social media wall, about whether Guaranty Trust Bank (GTBank) would lose customers to other banks, over its recent spat with Innoson Motors. Here are my thoughts. I’ve used GTBank’s and other banks’ e-channels. GTBank’s is better. What banks fail to realise is that, if a brand is not technologically superior, this generation won’t[…]
I recently contributed my token to Rihanna’s empire by buying some Fenty makeup. It hit me just how scientific brand extensions are. They are not random. The most successful brand extensions reflect an individual’s or company’s core personality and what they are associated with. Rihanna is regularly complimented on her beauty, so it made sense[…]
In this presentation, you will learn how to develop a multi-platform social media strategy. I also explain how social media links to brand strategy and business strategy.