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Repping the Jesus Brand

by Subomi Plumptre

In the Christian faith, Jesus Christ is said to be the epitome of wisdom, grace and perfection. By his Word, the world was created and intricately designed. He is excellent in thought and in deed.

In scripture, Apostle Paul even encourages us to meditate on and fill our lives and hearts with the best of things (Philippians 4:8). No wonder. In an age of multiple media options, what we see, hear and read has a unique ability to program our thoughts and behaviour.

A few days ago, it occurred to me that some Christians may be guilty of what I call, “Media misrepresentation of the brand of Christ”. Let me explain.

Growing up, I wrongly assumed Christianity was wretched, mediocre and boring. It was because of the media I was fed – the cheap tracts with terrible design; the low quality, predictable & unimaginative music; the wretched dressing; the non-intellectual reasoning and the ugly visages of discontent, control, busybodism and condemnation. All these things shaped my first contact with Christianity.

It took attending a church focused on quality and grace to bring me to Christ. I then joined a choir committed to uncompromising standards and became part of a Christian community of friendly and fun-filled people. These things became new media to me and represented the true nature of Christ.

The people of Jesus and the materials they produce, are the primary ways through which humanity is introduced to God. Whether it’s through love, charity, acts of service or visual tokens; endeavour to do everything with ALL your heart, might, mind and strength. No shortcuts.

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