Creativity: The Cs of Social Media

Google defines creativity as the use of imagination or original ideas to create something. It is inventiveness, innovation, originality and individuality. Within the context of social media, I define it as the ability to find humour in the mundane, brilliance in the basic and hilarity in happenstance. Creativity is what describes Elnathan John’s caustic humour, Tolu[…]

Context: The Cs of Social Media

On February 3, 2013, the social media universe went wild for one brand – Oreo.  After the lights went out during Super Bowl XLVII, Oreo released a brilliant tweet. The Oreo tweet garnered over 10,000 retweets within the first hour alone. Over time, it’s received over 500 million impressions. The best part?  It didn’t cost a penny in media ad spend. The[…]

Concept: The Cs of Social Media

Today, I’ll begin by describing the foundation for a successful social media initiative – Concept.  Concept is about defining your social media fundamentals: Who is the brand? What does it stand for? What’s the brand personality like? Why does the brand want to use social media? Whether you’re using social media for yourself or for an organisation, these questions matter. So let’s explore[…]

Introduction: The Cs of Social Media

There are certain fundamental principles that if you master, will give you the basic tools for social media success. You will also have the foundational knowledge you need to work with social media. I designed this series for content developers, platform managers and social media strategists; basically anyone who makes their living off social media or who uses it to promote[…]