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Calendar: The Cs of Social Media

Calendar: The Cs of Social Media

The Cs of social media is a foundational series for social media enthusiasts. So far, I’ve explored Concept, Content, Curation, Contributor, Creativity and Channel. This blog post focuses on Calendar. Few things simplify social media publishing like a well...
Channel: The Cs of Social Media

Channel: The Cs of Social Media

Social networks come & go and so does social media relevance. Invariably popularity rises and falls. From Facebook to Twitter to Snapchat, there’s a simple three-point rule for choosing the social media channel that’s right for you. Yes, you CHOOSE...
Contributors: The Cs of Social Media

Contributors: The Cs of Social Media

So, you want to build a social media team? I will describe the main building blocks of a team and its essential contributors. To run an efficient social media unit, you need contributors who take on specific functions. Some functions overlap and in a small team,...
Curation: The Cs of Social Media

Curation: The Cs of Social Media

Curation is the short cut to social media content development. It is also one of the ways to position yourself as an expert in your field. In simple terms, curation is the selection, aggregation, sorting, fine tuning and publishing of third party content. When you...
Creativity: The Cs of Social Media

Creativity: The Cs of Social Media

Google defines creativity as the use of imagination or original ideas to create something. It is inventiveness, innovation, originality and individuality. Within the context of social media, I define it as the ability to find humour in the mundane, brilliance in the...
Context: The Cs of Social Media

Context: The Cs of Social Media

On February 3, 2013, the social media universe went wild for one brand – Oreo.  After the lights went out during Super Bowl XLVII, Oreo released a brilliant tweet. The Oreo tweet garnered over 10,000 retweets within the first hour alone. Over time, it’s...