Pay Attention to How Customers Use Your Brand

Two years ago, I read an article about the media company, ABC. They discovered that a significant number of viewers watched their hit show, Scandal, while concurrently tweeting about it. I discovered a similar phenomenon, when I watched the live broadcast of The Experience Lagos concert, on YouTube. For some reason, instead of watching the[…]

Economy of Decentralisation

Because of the work I do with blockchain technology and social media, I am keenly aware, that one of the world’s most disruptive forces is decentralisation. Decentralisation is the ability to create, distribute, store and get rewarded for content and information, without recourse to central authorities. It’s about a reliance on voluntary collaborative networks, for data validation[…]

Brand Power

I recently commented on a friend’s social media wall, about whether Guaranty Trust Bank (GTBank) would lose customers to other banks, over its recent spat with Innoson Motors. Here are my thoughts. I’ve used GTBank’s and other banks’ e-channels. GTBank’s is better. What banks fail to realise is that, if a brand is not technologically superior, this generation won’t[…]