The Cs of social media is a foundational series for social media enthusiasts. So far, I’ve explored Concept, Content, Curation, Contributor, Creativity and Channel. This blog post focuses on Calendar.

Few things simplify social media publishing like a well structured calendar. For social media managers, a calendar is a great way to track what team members are doing across different accounts on a daily or weekly basis. When done well, a calendar shows at a glance, the different types of content that need to be published or scheduled daily. Here’s a sample calendar by Andrew Macarthy:


With a calendar, you can assess the relative preponderance of each type of content on your platforms and calibrate where necessary. Different accounts from a single brand will then become one harmonious ecosystem feeding off and reinforcing each other (as opposed to replicating one another).

To effectively design a content calendar, follow these simple steps:

First, list each platform e.g Facebook, Instagram or Linkedin. Next, list the different types of content for each platform e.g photos for Instagram, quotes for Facebook, Tweet Storm for Twitter or job posting for Linkedin. Now, attach a time frame for publishing each content type. Finally, state who is responsible for each task.

To manage content development, you may consider a separate Task Calendar. There, you may specify the time frame required for preparation, review and sign-off of content.

Make sure you check your calendar each day to ensure you’re on track or to adjust items as required. You may wish to use a live editable calendar like Google Calendar or Google Sheets. Mark your completed items green, work-in-progress items amber and uncompleted items red. Your team members can even include notes explaining why an item was not completed or highlighting dependencies.

I hope this helps!

I wish you success on your social media journey.