Work

I’m a leading African strategist focused on brands, business and social media. I enjoy transforming ideas into products, markets & systems.

I currently lead the Corporate and Social Media Practices at Alder Consulting, the creative intelligence company (www.alderconsulting.com).  At Alder, I consult on idea development, business strategy, social media strategy and brand development. I also serve on the Executive Committee, where I oversee Knowledge & HR.

I am a member of the Governing Board of the Nigeria Leadership Initiative (www.nli-global.org), the Board of Trustees of the Leke Alder Foundation (www.lekealderfoundation.org) and the Board of A Figment of Imagination, a 3D firm.

With an academic background in analytical reasoning, scientific investigation and practical research, I have been a team lead for Alder on a number of diverse Government and Corporate projects including the Educational Sector Transformation Plan of the Federal Ministry of Education; The Reform Programmes of the Federal Ministry of Foreign Affairs & the National Youth Service Corps (NYSC) and the Restructuring of the Ministry of Solid Minerals Development.

I spearheaded the development of an External Communication Programme for the British Council; coordinated Acculturation Programmes for First Bank and was tasked with developing ongoing Brand Strategy for Guaranty Trust Bank. I am team lead on Alder Consulting’s SME development programme – Enterprise 500.

I combine both left and right brain capabilities and have a wide range of interests. I have received awards for leadership, music composition and writing. I’m also an avid blogger and author of a published collection of poetry and essays titled, No Bullsh*t. I’m a contributor to the Nigeria Leadership Initiative White Papers, a collection of policy papers on Nigeria.

I am an Associate of the Advertising Practitioners Council of Nigeria (APCON) and was the Best Graduating Student in Copywriting & Layout in the Professional Examination.

I love to travel and have conducted cultural studies in Europe, the Americas, Asia and Africa.

EXPERIENCE

Head, Social Media Practice
Alder Consulting (www.alderconsulting.com)
January 2013 – Present. Lagos, Nigeria

Alder Consulting is a creative intelligence company with an established presence in Africa and the United Kingdom as well as strategic partnerships in other key markets.

I manage Alder Consulting’s social media channels and e-business initiatives, including strategy development for our associated brands – Jack&Jil Live and Enterprise 500.

I also curate the Alder Social Media Report (AlderSMR).

Member, Executive Committee and Head, Consulting Practice
Alder Consulting
2000 – Present. Lagos, Nigeria

I manage the corporate practice at Alder Consulting, supervising strategy development and project implementation for organisations.

Member, Governing Board
Nigeria Leadership Initiative (NLI)
July 2013 – Present. Nigeria

The Nigeria Leadership Initiative (NLI) is a platform for credible, accomplished and uniquely patriotic Nigerians to develop and express values-based leadership skills with the aim of assuming an active role in the continuous development of Nigeria.

Established in January 2006, NLI is an international non-profit, non-partisan organisation registered as a charity in Nigeria, the United Kingdom and the United States of America. Fellows are members of the Aspen Global Leadership Network.

Member, Board of Trustees
Leke Alder Foundation
2005 – Present. Nigeria

Leke Alder Foundation is a non-profit philanthropic organisation. It is the corporate social responsibility vehicle of Alder Consulting.

Co-Chair, Management Board
Nigeria Leadership Initiative
2009 – 2012 (3 years). Nigeria

EXPERTISE

  • Strategy development
  • Idea development
  • Branding
  • SME development
  • Project management
  • Creative writing
  • Social media strategy
  • Marketing communication