campaign

Campaign: The Cs of Social Media

Welcome to Episode 13 of The Cs of Social Media: Campaign. So far we’ve covered Concept, Context, Curation, Contributors, Creativity and Channel. We’ve also explored Calendar, Consistency, Content, Community, Conversation and Crisis. Today, we’ll delve into the basics of social media marketing and promotional campaigns. I’ve developed 5 Ps to help you. They are: Purpose, People,[…]

crisis

Crisis: The Cs of Social Media

Welcome to Episode 12 of The Cs of Social Media: Crisis. So far, I’ve covered Concept, Context, Curation, Contributors, Creativity and Channel. I’ve also explored Calendar, Consistency, Content, Community and Conversation. (All previous editions of The Cs of social media are on my blog). Today, I’ll talk about dealing with social media crisis. Social media[…]