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Waking Thoughts 10: Innovation

1. The hallmarks of a premium product are flexibility, options, customisation and on-demand service 2. If you’re tired of coming second place, change the game. PepsiCo played second fiddle to Coca-Cola in the beverage industry but then they ventured into food. Today, according to Fortune, PepsiCo is the world’s 2nd most admired food company while-Coca[…]