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Business Relevance






To change buying behaviour, businesses should provide an incentive for change. Case in point – airlines that provide cheaper tickets and flash sales to those who book and pay online. The airlines reduce their administrative costs, cut out agent remittances and generate cash flow. Customer gain transparency, speed and cheaper prices. To plan for change,[…]






HR 2

Waking Thoughts 18: Hiring for Personality






The reason why the personalities of Nigerians seem more hardwired than in many other nations may be that culturally, we are resistant to change, innovation and youth independence. As a manager, you may be better off recruiting the right personality for each role than expecting people to change. It’s easier to teach a skill than to adjust a personality,[…]