Waking Thoughts 10: Innovation

1. The hallmarks of a premium product are flexibility, options, customisation and on-demand service 2. If you’re tired of coming second place, change the game. PepsiCo played second fiddle to Coca-Cola in the beverage industry but then they ventured into food. Today, according to Fortune, PepsiCo is the world’s 2nd most admired food company while-Coca[…]


Waking Thoughts 8: Business & Change

Many years ago, Unilever went through a radical corporate transformation. They embraced a concept called “compassionate capitalism”. In practice, it meant developing products that cost $1 or less so people in Third World countries could afford them. It also meant the company introduced greener manufacturing practices like reducing the amount of water used. They lost[…]