campaign

Campaign: The Cs of Social Media






Welcome to Episode 13 of The Cs of Social Media: Campaign. So far we’ve covered Concept, Context, Curation, Contributors, Creativity and Channel. We’ve also explored Calendar, Consistency, Content, Community, Conversation and Crisis. Today, we’ll delve into the basics of social media marketing and promotional campaigns. I’ve developed 5 Ps to help you. They are: Purpose, People,[…]






crisis

Crisis: The Cs of Social Media






Welcome to Episode 12 of The Cs of Social Media: Crisis. So far, I’ve covered Concept, Context, Curation, Contributors, Creativity and Channel. I’ve also explored Calendar, Consistency, Content, Community and Conversation. (All previous editions of The Cs of social media are on my blog). Today, I’ll talk about dealing with social media crisis. Social media[…]






conversation-dp

Conversation: The Cs of Social Media






Welcome to Episode 11 of The Cs of Social Media. So far, we’ve covered Concept, Context, Curation, Contributors and Creativity. We’ve also explored Channel, Calendar, Consistency, Content and Community. (The 10 previous editions are on this blog). Today, I’ll focus on how to generate and drive conversations on social media. There are 3 strategic reasons for developing conversations[…]






community-dp

Community: The Cs of Social Media






So you want to build a community of followers and fans on social media? In this episode of The Cs of Social Media, I’ll show you how. (I will focus primarily on Twitter but the lessons are applicable elsewhere). Whether you’re an individual building a personal brand, a professional looking for industry recognition, an organisation searching[…]






content-dp

Content: The Cs of Social Media






If engagement is the soul of social media then content is its lifeblood. Without consistent content, there would be little reason for users to visit or return to your social media platform. People come to social media to consume and share content. Content may be user generated or proprietary. User generated content is cheaper to[…]






Consistency

Consistency: The Cs of Social Media






The Cs of Social Media has been running strong for a while now. So far, we’ve covered concept, curation, contributors, creativity, channel and calendar. Be sure to check earlier blog posts to catch up. The next C is something I fall short of – Consistency. Competing demands and time constraints will surely conspire to limit your social media output[…]






calendar

Calendar: The Cs of Social Media






The Cs of social media is a foundational series for social media enthusiasts. So far, I’ve explored Concept, Content, Curation, Contributor, Creativity and Channel. This blog post focuses on Calendar. Few things simplify social media publishing like a well structured calendar. For social media managers, a calendar is a great way to track what team[…]






channel

Channel: The Cs of Social Media






Social networks come & go and so does social media relevance. Invariably popularity rises and falls. From Facebook to Twitter to Snapchat, there’s a simple three-point rule for choosing the social media channel that’s right for you. Yes, you CHOOSE your social media platforms. The platforms do not choose you and you should refrain from jumping[…]






contributors

Contributors: The Cs of Social Media






So, you want to build a social media team? I will describe the main building blocks of a team and its essential contributors. To run an efficient social media unit, you need contributors who take on specific functions. Some functions overlap and in a small team, contributors multitask. First of all, you need a competent social media[…]






curation

Curation: The Cs of Social Media






Curation is the short cut to social media content development. It is also one of the ways to position yourself as an expert in your field. In simple terms, curation is the selection, aggregation, sorting, fine tuning and publishing of third party content. When you consider just how many tweets, blogs, articles and websites exist, you’ll[…]