What’s Your Brand?

I recently contributed my token to Rihanna’s empire by buying some Fenty makeup. It hit me just how scientific brand extensions are. They are not random. The most successful brand extensions reflect an individual’s or company’s core personality and what they are associated with. Rihanna is regularly complimented on her beauty, so it made sense[…]

Big Man

So you caught a big break, didn’t you? Finally someone recognised your gift. At last, you got a big job and were paid commensurate to your talent. You’re the man. Now, no one can talk to you again. You’ve become unreachable. Know this – reputation is not built in a day, neither is credibility. Like[…]